Brand Not A Band

I will watch any music documentary. Iron Maiden tour documentary, I’ll watch it. The Carpenters: Behind the Music, if it’s on I’ll watch it.

Yesterday morning, feeling a bit hungover I had a look on BBC iplayer and came across a Bon Jovi documentary. Girls love the band, even girls that I know who generally have good taste in music like Bon Jovi. But to me they have no redeeming features. Take the name for a start, it’s the singers surname. The terrible power ballads. The terrible soft rock stadium anthems. The guitarists stuck in the 80s look and the way he holds his guitar and makes gurning facial expressions when bending a note on an instantly unforgettable guitar solo. The keyboardist curly perm.

I don’t think I’ve watched a documentary on a band that said so little about them. I learnt that they miss their family when away on tour, that the drummer used to drink a lot but now days likes to play golf on his day off, that after their initial success the band had a few problems and hired a psychiatrist who helped them to get back to communicating with one another, that the bassist is a session musician (there were no shots of him on stage at all), that… no well that’s about it.
One thing that stands out in the documentary sums up the band for me. It’s when Jon Bon Jovi is on the phone to a promoter. There are some hitches getting in the way of putting on a show in Central Park and he says, “I'm the CEO of a major corporation who has been running a brand for 25 years.”
It’s not a band it’s a brand.

On iplayer at the moment there’s the world pipe band championships. Think I’ll give that one a miss.